Goals
Turn a partial brief into a shared understanding of the problem. Tell the request apart from the need, constraints from wishes, and define from the start how success will be recognised.
Who it is for
Account managers, strategists, project managers, marketing managers, anyone who receives requests and briefs.
What we cover
- The minimum information to gather before starting
- The questions that separate request, need, constraints and success criteria
- Reframing the problem: from «what they're asking for» to «how might we…»
- Handling missing information without blocking the work
Format and duration
Practical 4-hour workshop on real briefs brought by participants.
What the team keeps
A brief analysis checklist and a template for reframing the problem with the client.