Goals
Build a shared workflow in which everyone knows what to receive, what to hand over and when. Reduce endless revisions, avoidable emergencies and lost handoffs, while strengthening the alliance between account and creative direction.
Who it is for
Account managers, project managers, creative directors, producers, delivery teams: everyone along a project's chain.
What we cover
- Define: from brief to scope of work
- Plan: capacity and task planning, anticipating bottlenecks and risks
- Manage: effective alignment, time and priorities, revisions and feedback
- Monitor without micromanaging: results, escalation, retrospectives
- The working alliance between account and creative direction: two-voice push back
- The accountability chain: from handoffs to estimates to complete
Format and duration
2 workshop days, followed if needed by a series of in-depth sessions on meetings, accountability, delegation and team capacity.
What the team keeps
Workflow guidelines, written and agreed together: who does what, at which point, with which criteria.