Goals
Develop consultative leadership: reading the client's organisation, managing a relationship with many stakeholders, communicating strategically with decision-makers and taking ownership of results, with account and project manager working in tandem.
Who it is for
Account managers, project managers, team leaders, strategists, creative directors working with enterprise clients.
What we cover
- How an enterprise client works: decision levels, processes, timing
- Mapping stakeholders and building alliances
- Communicating with decision-makers: summaries, options, recommendations
- The account and project manager pair: roles, two-voice push back, good cop and bad cop
- Governing the relationship: progress updates, reports, committees
- Proactivity and ownership: adding value beyond the request
Format and duration
3 theory-and-practice sessions of 2 hours, on site.
What the team keeps
A map of the client's stakeholders and a relationship governance plan.