Goals
Develop the ability to read, interpret and use data in strategic and operational processes, improving decisions, insights and client reporting.
Who it is for
Account managers, project managers, digital analysts, strategists, team leaders.
What we cover
- Types of data in an agency, from strategy to delivery to management control
- Essential metrics and operating KPIs
- Reading and interpreting data: from number to insight
- Dashboards, data structures and data democratization principles
- Data storytelling for presentations and reports
Format and duration
3 theory-and-practice sessions of 2 hours, on site, remote or hybrid. Suitable for both technical and non-technical teams.
What the team keeps
A shared set of KPIs and a template for presenting data to clients.