Project management in Marketing and Communication, Business, Tech. Direct support or collaboration for setting up and optimizing all aspects: onTime, onBudget, onQuality.
Marketing Strategy, Management Optimization, New creative and collaborative approaches. I love bringing vision, pragmatism and lateral thinking.
A bit of my story
I was incredibly lucky to have seen the birth of a thousand things,
sweating every aspect like all early adopters: from development when there was no Google yet to process redesign when it was called BPR and there was no Design Thinking; from data manipulation when mining was the new frontier, to inventing Digital Project Management when the only support was client/server WBS.
The first websites, the first apps, Javascript without AJAX, the first Beacons, UX Testing with cameras (before heat maps) and I could go on with another 1000 small stories.
For 23 years I have reinvented myself every day with enthusiasm by putting together pieces of Marketing, Management, Tech, Numbers, Data, Strategy, Design and Creativity.
What I do
Project & Program Management
Creative Operations
Managing creativity requires attention and specific skills. Over the years, I have collected many best practices aimed at maximizing results, harmonizing teams, and increasing the satisfaction of all players involved
Marketing Strategy & Customer Journey
Making Marketing strategy today means starting from the customer’s needs, so that you can provide the appropriate content/service at every moment of their relationship with the Brand: from Awareness to Loyalty.
Traditional & Digital Marketing
Some call it Omnichannel, I prefer Seamless. The division between "Traditional" and "Digital" Marketing has lost meaning: users expect absolute continuity and consistency. However, it is not always easy for professionals to find a balance and a unity of language and approach.
Design Thinking & Co-Design
Strategy, organization, ideation, and development of new products or services: Design Thinking is applicable to any type of problem or exploration of innovative solutions.
A way to make important decisions consciously, collaboratively, and reducing risks.
Management Control
In all agencies, there is administrative and financial management, but is it really enough to wait until the end of the year or quarter to have the numbers under control? Management Control allows monitoring, simulating, creating scenarios for prediction. In order to significantly anticipate the detection of critical issues and the application of corrective measures.
Open Innovation
“Do it yourself” is a paradigm that no longer holds true in the modern scenario. To increase value and compete more effectively in the market, it has become essential to be able to permeate the boundaries of one’s own company: both outbound and inbound.
Digital Product Management
From concept to prototyping; from design to implementation; from value proposition to communication strategy; from the business plan to the marketing plan.
Storytelling of Presentation
Finding the right idea or answer to a brief is fundamental, but knowing how to narrate and enhance it is what can make the difference.
Why/How/What & Value Proposition
The Why/How/What is a simple but effective model to communicate your vision, your mission and your added value to potential customers. Combined with the definition of the Value Proposition, it allows you to have a clear and coherent strategy, to differentiate yourself from the competition and to create a relationship of trust with your audience.
Brainstorming & Creativity Management
Transforming ideas into concrete and sustainable opportunities, enhancing the creative potential of the team. Using tools and methods appropriate to the context and objectives of the client. These are the objectives of a conscious management of brainstorming and creativity. The challenges? Involve and motivate participants, creating a climate of trust and collaboration, monitor and help the team evaluate the results; providing guidance free of filters and judgments.
Who can I help
I love to make available the skills I have collected and also "get my hands dirty" by actively putting myself to work.
When I embrace a project, I live it under the skin to the end.
I am constantly looking for activities that test my ability to turn problems into opportunities.
Creative Agencies
Optimization of workflows and management; experimentation of new creative and collaborative approaches; mentoring and tutoring
Startup
From Tech to Marketing Strategy, as advisor or to support operational and organizational activities. With all the flexibility and creativity needed to work with Startups.
Companies
From exploration to the paradigms of Open Innovation up to help in reviewing the approach to Marketing Strategy and Communication. Whether it’s for advice or temporary management I know I can bring vision, pragmatism and lateral thinking.
Over the years I have collaborated and / or managed projects for
My professional experience
January - March 2024
Project Management training
Project Management training project for the Marketing area
September 2023
Teaching Storytelling of Presentation
6^ ed. Master in Marketing and Brand Management
May 2023 - Current
Strategic Marketing and Project Management Consulting
Positioning, marketing strategy, project management training for Euris IT
April 2023 - Current
Freelance Marketing, Digital and Operations Advisor
November 2022 – March 2023
Padova Hall – Padua Trade Fair Head of Marketing and Events
Responsible for Sales Events and Marketing and Communication.
September 2018 – October 2022
Different Spa Head of Operations
Responsible for setting up, managing and guiding the company’s operating results. Direct management of consulting projects, business process reengineering and co- design. Consulting activities in the field of technology, application and system integration.
September 2019 – March 2022
Università degli Studi di Padova Tech & Digital Consultant
Consultancy to support the management team of the University web platform on technical aspects (Drupal design, systems and development), strategic and UX/UI.
January 2010 – July 2018
AKQA Italy (ex H-ART) Head of project management
Organization of the project management area during the growth of the agency and the evolution of the market: total team from 50 to 200 people; evolution of the area from 10 to 35 resources.
2008 – 2009
LBI ICONMEDIALAB, Milano (DigitasLBI) Senior Project Manager
2005 – 2007
LBI ICONMEDIALAB, Milano (DigitasLBI) Tech Leader
Management and coordination of the technical team for the implementation and maintenance of B2B and B2C platforms
2003 – 2004
Freelance Senior DBA & Developer
Database analysis, design and implementation. Business Process Reengineering technology support. Analysis and development of web applications: CRM, order and billing management, ERP data porting. Analysis and development of business reports. Oracle development dba.
2000 – 2003
GLAMM Interactive, Milano Senior Database Consultant
Analysis, design and implementation of databases. Support in the Business Process Reengineering activity as a technology consultant. Analysis and production of web applications: CRM, order and billing management, ERP data porting. Directional Reporting Analysis and Production (query reporting in Oracle Discoverer and Oracle Reports). Support application tuning tasks with database components
1999 – 2000
GP DATI Hotel Service Spa, Venezia
Developer in Oracle environment
1999
Master in Economics and Management of Tourist Services Ca' Foscari, Venice
Teaching at the Seminar: "Information Technology in the Hotel Industry"
1998
Master in Economics and Management of Tourist Services Ca' Foscari, Venice
Teaching at the Seminar: "Information Technology in the Hotel Industry"
Insights
Presentations, stories and some reflections
What they say about me
Marco Valsecchi
Board member | CEO | CFO | Country Manager | Multicultural leader
Anna ha un'ottima capacità organizzativa. Riesce in poco tempo a cogliere aspetti di business e di processo e a proporre soluzioni innovative di miglioramento. Ha una spiccata dote relazionale e mantiene positività anche nelle situazioni o negli ambienti più difficili.
Anna ha svolto un grand lavoro nella breve esperienza che abbiamo condiviso ed è riuscita a motivare e rifrescare la propensione ai risultati delle sue risorse.
Continua così Anna!
Marco Vezzaro
Copywriter | Direttore Creativo | Formatore
È difficile rendere in questi 3000 caratteri tutto quello che ha significato per me e per la mia carriera lavorativa Anna. Ogni volta che mi sono sentito inadeguato, ogni volta che non avevo idea di come fare una cosa, ogni volta che avevo un problema che non sapevo come risolvere, ogni volta che qualcuno mi diceva di avere un problema che non sapevo come risolvere, sapevo dove guardare: alla sua scrivania. E una risposta l'ho sempre avuta.
Anna mi ha insegnato praticamente tutto quello che so: ad aspettare, a fare un bel respiro prima di arrabbiarsi, ad andare dritto come un carroarmato, a rompere le palle e a fare finta di niente, a organizzare un reparto, a organizzare una gara, a organizzare una festa, a organizzare la formazione. I miei anni migliori sono stati quelli in cui abbiamo lavorato in coppia, come due sbirri nelle serie americane.
Se cercate di mettere ordine in una grande struttura, se volete farne crescere una piccola, se volete far funzionare un reparto mettendo tutte le competenze a sistema, se vi servono idee fresche, se avete bisogno di un ambiente un po' più positivo, se volete far emergere un problema organizzativo, se volete volare senza perdervi per strada le persone, insomma se state cercando una di quelle persone che per competenze, esperienza ed empatia sono una su un milione, Anna è una delle 7 presenti sul pianeta. E io non vedo l'ora di lavorarci di nuovo assieme.
Renzo Giust
(not only) Technical direction for web, mobile and IoT projects
Anna is a great project manager. With a strong technical background, she's able to manage complex web and mobile projects, from analysis and design to deployment and maintenance phases. She is amazing, a guarantee for digital projects development.
Luca Quattrin
Creative director @Onde Alte
Anna is really an extremely happy project manager... extremely professional with great management capabilities. It is an honor and a pleasure work with her...extremely 🙂
Anderson Schimuneck
Chief Design Officer at @Necessary - Founder & UI Artisan at @Nux Artisans. \ / \ I { / \ / \ _ [ ] Writing The Stationary Grid
If you got a project and in the middle of the plan you need some miracle, do not believe in God, believe Anna! 😉
Anna is just, of course in a positive sense, unstoppable! Determinated, motivational, responsable and calm to delivery any material that you or your team need.
If you need to build a building, Anna will be the first person to say "I can", but if you need to rebuild this building, Anna will already be there working, tireless, and he'll say: "Let's do it! WE can do it! "
Marco Stefani
Cloud Technical Leader at Archiva Group
Anna is one of the most talented and result-oriented mind I'd the occasion to work with. Working together in several projects I had the possibility to see her relate with customers and team members always driving them toward the objective, respecting deadlines and budget.
Mauro Bighin
Marketing Director at WHL - Albatravel
Working with her has been a very good professional experience. She's very keen on techs specifications and knowledge for every kind of implementations regarding the web environment. She's very creative and very collaborative.
Will we do the next project together?
If you have a project to propose to me or if I can be useful in some form, send me a message.
Consulting, Training, Temporary Manager
